The North West's Leading
Electronic Music Conference
After completing University, Yaw launched URBEATZ in 2005 as a music and media organisation. URBEATZ
soon become known throughout the UK for its unique brand of music, film and media projects, resulting in
several awards for creativity, innovation and enterprise.
In 2011, Yaw joined ex-BBC executive Ray Paul at music consultancy, media and events company THE
PLAYMAKER GROUP (PMG). The PMG’s past and current clients include many sector leading brands, or-
ganisations and artists including Nike, AEG, Sony, Universal Records, The Fader, BBC Radio, MTV, Dami-
an Marley, Dizzee Rascal and many more. Yaw has also programmed and curated a number of key music
events and projects working with and for clients such as MTV, BET, Liverpool International Music Festival,
BBC Radio 1 Academy, MOBO, Jockey Club Live, Boiler Room, Levi’s and the Competitor Group.
In addition, Yaw has worked alongside dynamic artists ranging from UK Music pioneer Wiley to emerging
artists, XamVolo and Sub Blue, to release a number of singles and projects that have earned acclaim,
major syncs and national and international radio support. Subsequently Yaw has established himself as a key
talent developer; heading up the award-winning LIMF Academy, continuing to scout and consult for major
labels as well as A&Ring for and developing new talent.
In 2017, Yaw, alongside partners Seani B and Ray Paul, founded BrukOut Entertainment and launched a
joint venture Record Label with Universal, BrukOut Records. So far, BrukOut have released records that
have received playlist positions on key radio and streaming platforms as well as impacting national club
charts. BrukOut curate events, various playlists and provide content for international media platforms.